Glamour meets bohemian: romantic, effortless and a little rock 'n' roll, the Ba&sh woman is no stranger to turning heads. A mutual love for fashion led best friends Barbara Boccara and Sharon Krief to create their ideal wardrobe: Ba&sh. Upon discovering a gap in the market for ‘affordable luxury’, both Barbara and Sharon set out to create designs to emulate the laid- back, chic and elegant ‘Parisian woman’. Ba&sh pride themselves on being a brand made by women, for women, claiming a Ba&sh item is identifiable by “the happiness of the woman wearing it”. Clothing to be worn throughout “all moments of life”; Ba&sh’s signatures are prints and fine fabrics such as shear cotton, cashmere and silk.