Charo Ruiz is synonymous with Ibiza style. Charo Ruiz was born in Seville to generations of dressmakers, surrounding her with fashion throughout her early life. After moving to Ibiza to model in the 1970s, Charo was inspired by the ‘idyllic and eternal island’ to create her own collections. Shortly after selling her designs in the markets at Las Dalias and Es Canar, she opened her own workshop and showroom in 1989. Charo’s notion was to create a fashion brand to emulate tradition, femininity and the freedom that personifies Ibiza. From delicate cover-ups to luxurious wedding dresses, Charo vows to ensure every customer feels feminine and comfortable.