Clone was founded in 1994 by Bruno Bordese. After working for some the most prominent fashion brands for years, Bordese felt the need to work on his own designs and career. Clone was born from his dream of changing the rules of shoes, reversing the laws of design, creating something that does not yet exist. In ancient Greek the term refers to identical reproduction of something, a perfect copy. Cloning for Bruno Bordese means revisiting the past and giving it a new life. The brand fuses humor and intellectualism, current and past.