Helmut Lang

Born in Vienna in 1956 Helmut Lang decided to launch his own brand after he failed to find the perfect jacket and T-shirt and had to make his own. Lang was one of the first designers to embrace the internet and broadcast his new show in 1997. He decided to leave fashion in 2005, however, the brand has carried on without him, design duo Michael and Nicole Colovos were hired and continue to explore Lang’s signature high-tech fabrics and modernist looks and colours.