Consuelo Castiglioni, who’s still the label’s designer, founded Marni in 1994 after she became famous for her contribution to the design of fur, stemming from her husband’s family business. Instead of designing it the old-fashioned way, Castiglioni treated it as a normal fabric to create modern, fashionable clothes. Marni, with its bohemian aesthetic and bold prints, was established and grew as the customers needed something to wear under or with their fur.