Founded by Spanish designer Eudald Luis, Perseverance London made its debut in 2016 with a Spring/Summer collection featuring Victoriana-inspired tops, ‘70s silhouettes and a glimpse of tailoring. Based in London’s trendy East End, the contemporary fashion label makes interesting use of traditional lacework, fusing English eccentricity and delicate fabrics with an offbeat approach and a tough, modern attitude. Perseverance London embodies the diverse spirit of the label’s home city. The label boasts a distinctive edge that brings a new interpretation of femininity. With strong shapes and beautiful colours Perseverance London is an intelligent yet accessible brand offering an array of sophisticated day-to-evening wear.